Tag: authentic
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Marketing Alchemy: Turning Gold into Crap.
Apparently ‘authentic’ is word of the year. Dec 26, 2023 The Merriam-Webster Dictionary just announced that ‘authentic’ is their ‘word of the year’. Back in 2021 I wrote a piece about ‘Authenticity’. I thought I’d reconsider what I wrote back then. Does it still stand up, in a marketing world obsessed with selling ‘the real’…