Tag: authentic
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We weren’t made to conform.
It’s soul-destroying, trying to fit in somewhere not made for you. Usually you just have to chop off parts of yourself. You learn to keep silent when you know you should speak. You work obscene hours when you yearn for time in nature. You acquire skills in areas that bore or sicken you, because you’re…
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Marketing Alchemy: Turning Gold into Crap.
Apparently ‘authentic’ is word of the year. Dec 26, 2023 The Merriam-Webster Dictionary just announced that ‘authentic’ is their ‘word of the year’. Back in 2021 I wrote a piece about ‘Authenticity’. I thought I’d reconsider what I wrote back then. Does it still stand up, in a marketing world obsessed with selling ‘the real’…